Blog for Marketing

Affiliate Marketing, Why So Many People Fail

By Frans Bouckenooghe

If you’re in search of ways on how to make an outstanding income over the Internet, then Affiliate Marketing should be included in your list. It’s one of the most powerful ways of turning your dream into reality, because affiliate marketing offers an opportunity of having a successful home based online business.
However, you should also know that it’s not a quick-money-making avenue either. It calls for consistent efforts, patience, and dedication before you can even reap good results. Here are some of the most common mistakes why a lot of people fail in affiliate marketing.

Mistake 1: Choosing an Unrelated Affiliate Product

Oftentimes, a lot of Internet marketers have the tendency of choosing a product that’s not even related to their website niche. They believe that just because the product is quite popular, it’ll instantly give them the traffic and exposure they’re aiming for.
Truth be told, affiliate marketing greatly relies on the products that you’re going to market– that’s why it’s always important to choose the right product wisely. Obviously, most of your visitors are in search of information, products, and services related to your niche. That in mind, there’s a huge risk that they’re not going to appreciate an affiliate product that has nothing to do with the niche your website has.
Aside from that, this also gives a negative impression to your visitors. For instance, if your website is about applications and software, then you should promote affiliate products related to it, and products connected to travelling entertainment, and the like are not included.

Mistake 2: Trying to Make Money Quickly

A lot of people think that affiliate marketing is a great way to earn a living overnight, and that’s the reason why a lot of them end up being disappointed. It’s true that affiliate marketing is a way for making money, but this is not a get-rich-quick type of work. Thus, it’s important to understand that if you want to become successful, you’re going to need to establish a business that will become stable that will give you a steady flow of income.

Mistake 3: Not Having a Blog or Website

Believe it or not, some people don’t even have a blog and they try to promote an affiliate product through social media, paid advertisement, and mailing list.
A website or blog is an important tool to promote your affiliate product, mainly because it acts as a bandwagon which promotes the affiliate programs on your behalf. Also, it’s a great way to establish your identity in front of your prospective customers.

Mistake 4: Poorly Written Reviews

Quality reviews have a number of purposes. Aside from giving information about the affiliate products, it also helps in promoting the product itself. Generally, people are interested in the products or services they’re going to buy. They want to know the benefits, features, pricing, and other important details about the product. A quality review will give them this kind of information, that they’ll easily know what the product is all about.
On the other hand, a poorly written review will confuse the prospective buyers, until they eventually decide to look for something better.

Mistake 5: Relying on Only One Traffic Source

If you really one to be a successful affiliate marketer, then you should never fully rely on only one traffic source alone. Instead, you should look for ways on how you can maximize your traffic sources. This would allow you to get visitors from various sources, such as social media channels, search engine, or even paid advertisements. Likewise, you should also optimize the usage of several channels of traffic that’s capable of bringing a large volume of traffic to your site. This would allow you to promote and expand your online affiliate marketing.

Mistake 6: Not Creating an Email List

Some people think that an email list is not that important, which isn’t true at all. In fact, it’s one of the key elements in affiliate marketing. An email list gives you the opportunity of promoting your products to people over and over again. Without it, you’re going to lose the opportunity of reaching out to people, which also affect your opportunity to up-sell.

Mistake 7: Promoting Too Many Products All at Once

“Too many cooks spoil the broth.” This applies to affiliate marketing too. Wherein, if you’re going to try to promote several affiliate products all at once, there’s a huge chance that you’ll end up failing. Visitors aren’t interested in too many products, and what they’re looking for are useful products that they can rely on.
These are just some of the reasons why a lot of people fail in affiliate marketing. The key is, you should do your best to avoid them, and look for ways that can help you become more successful in the affiliate marketing industry.

My name is Frans Bouckenooghe, born in Roeselare, Belgium.
In 1980, I immigrated with my Rarotongan (Cook Islands) wife Tangata and two children to New Zealand. I am a self employed Registered Building Surveyor. I identify and report on building defects. I love my work. Beside working, I enjoy company of family and friends, affiliate marketing, travelling, writing and photography. I believe that little can be accomplished in life without some investment in yourself. Keep fit, consume right, practice kindness, remain positive, and keep your curiosity up. Treat these things as similarly important to love and friendship and I think you have a much better chance to lead a happy life.
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