Once you are setup with a web site, you can review the different products found on Amazon, then link back to their web site using your affiliate link. As you continue to build up more links and content for your site, you will receive more traffic and back links in the search results. Make sure all of your web site content is authentic and original, so people find a real value in your site. If you already have an established web site, it’s easy to start implementing Amazon into your current design and content. Should you ever mention a product or company brand, you can simply make these active affiliate links and refer them to Amazon if they would like to make a purchase.