Blog for Marketing

How Do You Write Quality Content?

By Daisy Graham Jones

If you are an internet marketer or a blogger, you probably understand and appreciate the importance of Content. And you may certainly have come across the term “Content Is the King”! Also you surely do not deny the fact that content is amongst one of the most important aspects of a blog… But…

Do you know the fact that – Just churning out any kind of content without checking its quality won’t work. Content is nothing without Engagement and Promotion. Quality and not Quantity Content is Preferred. In short, I just wanted to ask you, are you aware that in blogging, not just “Content” but “Quality Content” works?

So what is Quality Content Anyways? In a nutshell, quality content refers to content which is -Properly written, informative and useful. NOT something that has a lot of grammar errors and makes no sense. NOT something that nobody can read. In fact, quality content compels people to read the content. Quality content is something that will make your readers come back for more…Quality content rather gives the reader a ‘movie-watching’ like experience, sometimes adventures, sometimes compelling and sometimes filled with emotion instead of just being a boring chunk of text.It gives readers new knowledge instead of just repeating the old again and again.
How to Write Quality Content? While it may sound pretty difficult to write quality content for your blogs, there are a few tips and tricks that can actually help you come up with some great quality articles for your blog, here are some of them:
#1. Get Inspired. Writing great content becomes easier when you are inspired. There are various ways that you can get inspired, try to follow top bloggers in your niche, read their success stories and read the content that they are producing. Not only will their stories inspire you to write great content but you will also land up with a lot of new post and content ideas.
Another way to get inspired is by noticing things around you in your daily life. Get ideas from day-to-day stuff that happen in your daily life. Go Out; take a stroll in the park and you may land up with some great article ideas from your surroundings. Who knows, you may even land up the idea of your next post in the middle of the hustle and bustle of a busy market.
#2. Research. Researching before writing an article is as important as writing the article itself.By researching about the article, you will come across many new ideas about the concerned Topic. Thus in turn you can include these ideas into your article to produce better content. Note that, the point here is to research and gain new knowledge to add to your blog post, you can get inspired by the ideas but never copy other people’s work.
#3. Breakdown the Topic. Instead of writing articles straightaway it is a great idea to first jot down the most important points of your article in a note pad. Try breaking down the topic in a relevant manner so that the readers can get the most out of your blog post.
#4. Write For the Readers. Recently there has been a growing trend with both newbie as well as experienced bloggers who have started writing just for search engines. Let me remind you, blogging is a method of engagement not just a method earning. So, while it is good that one does not forget to address the SEO factors while writing an article; it is in fact more important that you write for the readers rather than write for search engines. Try finding out what your readers want to read looking at your Google Analytics Reports or by asking your readers through polls, surveys and newsletter and then write about in-demand topics.
#5. Make It Understandable. Write articles that people understand. Use simple language and use proper grammar. Badly written articles with a lot of grammar mistakes can cause you to lose a lot of readers. Make your article easily understandable by all age groups and people with less education too. Try avoiding too much tech jargon, though do use it when needed.
Check your articles for ease of readability by using some free Readability test tools easily available online like Edit Central and Base Webmaster tools. If you are using WordPress SEO by Yoast, a Flesch Readability test tool is already included in the plugin so you can even check for readability using that plugin. Also, proof read your articles at least twice before publishing. This assures that your articles remains free of grammar errors.
#6. Keep It Short. Make it a habit to write short paragraphs and short sentences rather than huge ones. Most readers have a short attention span, so short paragraphs and sentences will help you keep the readers glued to your article.
#7. Make It Scannable. It has been noted through various researches that most web surfers do not always “read” your full content. Most of them scan your blog post looking for stand out points, words and sentence.Long blocks of text are often a turn off for most people and tend to turn away readers. It is important that you ensure your article is scannable. Here is a list of few techniques that you can use:
Bold, Italicize or underline certain key sentences or words; Use Headings and Sub Headings to break big block of texts; Use Quotes and Borders around important points/paragraphs; Use Images to Portray relevant points Place them closer key point which may make the reader to read the whole article; Use Bullet point lists; it looks good as well as catches readers attention. Easily scannable text makes it easier for the readers to get oriented with the content and in turn, if they find the content useful and informational they read the whole content.
#8. Build a Unique Persona. It will be very useful if you can develop your own style of writing which will separate you from the pack. People will start knowing you and following you because of your tone of writing. Try to come up with a personality that people will love. Having a unique tone and style in your article writing will help you build a reader base and also help you build your authority. If you are good at humor, you can even add humor to your articles.
#9. Encourage Engagement. Encourage engagement with your readers through the content by asking questions, adding polls, causing controversies, holding contests and so on. Engage with your readers through the comments so that you can come to know what kind of content you should write and also to build a relationship with your readers.
Readers always like content on which they can contribute some of their own opinions, insights and knowledge through their comments. Always add a call to action to encourage reader engagement.If you can, also avoid plugins which may cause readers inconvenience while commenting like Captchas, third party commenting systems etc.
#10. Experiment with New Styles. Always writing the same type of articles may bore the readers out, and may eventually even bore you out and cause writer’s block. Most of the time bloggers tend to write essay type blog articles.
But why not experiment with some new styles of writing. You can write different posts like:
List posts; Compilation posts ; How To Posts; How Not To Posts; Reviews; Video Posts; Podcasts; and Interviews.
There are so many such different styles that you can experiment with which will keep your readers interested as well as contribute to the creation of quality content. What about You? Well, I did point out most of the points which I use to come up with good quality content but I am not the “Know-It All”. Surely there are many amongst you who can contribute to this post.

Why Not tell us in the comments what extra steps you use to write quality content for your blog? Above article is associated with Delhi Institute of Computer Courses offers SEO Training.
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