How to Write an Article Marketing, Deliver On The Promise of Your Title

By harmen batubara

Article Marketing has been considered as one of the most effective way of driving free traffic to your websites, but to be more effective you need to use guides on how to write articles. Hence, it is important to consider having good quality content on your articles. There are really some aspects to the article marketing venue online. First, you have to write quality content, and that means you have to write good articles. Second, you need to be careful how you title those articles to attract your readers. The other think you must have KNOWLEDGEABLE ABOUT YOUR NICHE, and then you must thinking about YOUR AUDIENCE. Then,  set your Goal and Optimize your content; and the las one deliver on the promise of the title so that the Internet surfer will click on the byline.

Let’s talk a little bit about writing articles

Let’s talk a little bit about writing articles. Most folks who author articles have read articles on how to do it. Start with your Article Title. The first thing that will grab your reader’s attention is usually the title and it is important that you choose the BEST ONE AND THAT IS CATCHY. It helps a lot as well if you include your keywords within your title. And the reason why they will click on your article is because of your title, so make sure that you use powerful words in your title. Attention-grabbing titles are one of the best ones to choose as it stimulates the reader’s curiosity. You can also use interesting topics and do research on people’s problems as they like reading about solutions that will help them solve their problems.

Be knowledgeable about your niche. Be an expert on what you are writing about. Learn as much as you can about your niche and this can only be done with research. Do more research on your niche, you will be glad you did as your expertise in your niche will be reflected on your article and people love it when they know that you know what you are talking about. Make sense? Start your research now and you will understand why. In the end, all the information you can get will come in handy later on, believe me.

Think About Your Audience

The other one, think about your audience. This is a real must at all times as the core of internet marketing is connecting your product with the audience. How can you write something about the product you are promoting if you are not thinking about the ones who are buying the product. Think about ways on how you can help your audience with the product you are promoting. Get into their minds as to what they expect from the product so you can present it to them. Just as simple as that.

Optimized content with keywords. Keyword research is a must in writing articles as the way you use your keywords in your article will determine your place in the search engine rankings. The more your article is optimized the more chance of it getting noticed by the search engines resulting to high rankings and more people will read your article.

Create Your goal. When you first thought about writing for a particular niche, ask yourself what you want to accomplish with your articles. It would help if you have a question in mind, like what people would typically ask about the niche you are writing about so you can focus on accomplishing to answer that question and by the end of writing your article, you have given what your readers want.

Of course, we all know everyone has to start somewhere, and we are living proof of that. Generally, I recommend to those who are writing “How to Write an Articles Marketing,” to explain to the future article authors that they must give the reader what they want, and provide quality content. That is step one, and before you go to step two, you must complete that to the liking of those who will be reading.

For those that are writing articles on article marketing, they need to be cognizant of the fact that the articles must be of quality or they will not perform. Telling people how to do article marketing, using articles as the vehicle is an art in and of its self. When “Writing How to Write an Articles on Article Marketing,” you must not only tell the reader how to do it, you must show them. Please consider all this.


How to Use BuzzSumo for Your Content Marketing

By Mike Gingerich

What is Buzzsumo? Buzzsumo is powerful online tool that allows any user to find out what content is popular by topic or on any website. BuzzSumo is a research and monitoring tool. That can helping you to :      Find content that is most shared on social media channels – you can enter your own domain or another domain, and see what has been shared socially;            Find influencers rela ted to particular topics; Get alerts based on keywords, brand name, links, author name or domain; and Track competitors and do an analysis based on their content.

What Can Buzzsumo Do for your Business? 

Searching across multiple social sites, Buzzsumo gathers information on what topics are gaining the most attention. It analyzes where certain topics are being discussed and how much attention these topics are getting. Who are the people that others are listening to the most? Who gets more social media shares on their posts? Knowing who has the public’s attention and trust can give you insight on who you need to follow and get on your side.

How to Use BuzzSumo Effectively  Here are some practical examples of how you can use BuzzSumo effectively.

In order to provide the content that people want to know, you need to know what it popular. It can take hours scanning all the various social sites to find out what people are talking about and what their concerns and needs are. Being able to input certain search criteria, analyzing content and finding out what is already working in your area can be priceless to a marketer to help sharpen your focus and give you direction.

Here a practical examples of how you can use BuzzSumo effectively

Find Great Content Ideas for Posts  Trying to come up with an idea for a piece of content is like sitting down with a blank piece of paper and not knowing what to write. It’s annoying, frustrating and time consuming. And… when you do write that piece of content, it can be hit and miss. Sometimes, you get lots of shares and links and end up ranking for content and sometimes the content goes nowhere; you get very few shares and no traffic from Google.

It happens to us all and it’s impossible to guarantee success, but the frequency of this happening will be substantially reduced if you use BuzzSumo. Combine your BuzzSumo with this Idea, and doing this :

Step 1 – Find relevant keywords using Google Keyword Planner Before you head over to BuzzSumo, go to Google Keyword Planner and do some keyword research. Enter in the keywords that you are thinking of writing content about and find out how many people are searching for those keywords. If people are not searching for these keywords, why write content based on them? (Though there are exceptions to this rule!)

 A list of all the keywords for a specific ad group. If these keywords don’t work, Google will show you related keywords so hopefully you’ll be able to find alternative options.

Imagine if the article you wanted to write about was ‘social media monitoring tools’.

In the image above, you see that the average monthly searches for that phrase is 480. Although that may not seem that high, there are going to be a lot of similar keyword searches that you could also rank for.

Step 2 – See how competitive the keywords are to rank for  Now you have an interesting group of keywords but you’re not sure if you can rank for them on Google. If your Domain Authority is 25 and you see that all the results on page one have content matching the keywords and their Domain Authority is really high, then your chances of ranking in search results are low. Check how competitive the keywords are in Google

Step 3 – Find Out the Most Shared Content  Now, you head over to BuzzSumo and do a search for these keywords. You want to find out what is the most shared content related to these keywords.

Once you know the most shared content related to these keywords, you want to write a piece of content that is better, for example, more up to date and more detailed. Then, at least, you have a chance of beating competitors in the search results if you do significant promotion.  You can see the articles that get the most shares across different social networks

Step 4 – Write and Promote the Content  Now that you have great content that people are looking for, and you know people like to share it, it’s time to go out and promote it!

Best Way to Use Buzzsumo

What is the Best Way to Use Buzzsumo? As with any system, the best way to use Buzzsumo will depend on where you are in your content marketing and what you hope to achieve. Bear in mind Buzzsumo allows you to set up keyword alerts, so you are updated when content is posted or updated. You are able to know who posted and where, and this allows you to be able to know what your next step should be in regards to your own marketing efforts.

Knowing what your competitors are doing, and what is working or not working for them, goes a long way in helping you. It helps you avoid things that aren’t very effective and gives you insights into what works best, and where you stand in comparison to competitors.

This is the bare basics of what Buzzsumo can do. It all boils down to saving you hours of time, increasing your success and helping you plan each step of your content marketing. Once you’ve planned and put things in action, it will analyze your efforts, giving you a chance to fine-tune the process.

Let’s look at an example. Ray owned a pet grooming business. He had developed a line of all natural grooming products that he wanted to try and market on a greater scale than locally. Using Buzzsumo, he set up keyword alerts for pet grooming and natural pet care. He started to get alerts that showed him who was discussing such topics and joined some of the busier forums and groups. He started a blog and found topics that related to pet care. Buzzsumo allowed him to see who the influencers were in this area and he worked on creating a relationship with these people, eventually getting them to make guest posts on his blog, and announce it to their followers. This grew his list, giving him more exposure.

As Ray’s list grew, he used Buzzsumo to find out what kind of products his potential customer’s most wanted. He checked on his closest competitors and was able to see that only one was experiencing more traffic than he was. By analyzing what this competitor was doing differently, Ray was able to see what his competitor did differently, and this helped him tweak his own campaign.

By being available and approachable to consumers online, he was able to learn what the natural pet care field lacked that people wanted. This helped him expand his offerings and, therefore, increase interest.

About Mike Gingerich. Mike Gingerich, President of web firm Digital Hill, Co-Founder of TabSite . Digital and Social Media Marketer, Speaker, and Business Consultant. Part geek, part marketer, total digital junkie! Seeking to add value, make the complex simple, and leave a positive impact. Follow me on twitter:@mike_gingerich.

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SEO Content Writing – How to Write Articles That Love By Readers and Search Engines

By Sean Mize

When you writing web articles, it’s important that you always keep the search engines and your readers in mind. It’s crucial that you know how to strike balance between using keywords and putting together good content as this is the key to make your articles really, really successful. He also mention that effective SEO article writing should always start with keyword research and then, keyword analysis. It’s crucial that you know the keywords that you’re going to target ahead of time as this can help you figure out the best topics to explore. Using keyword suggestion tools, get the list of popular terms that are usually searched for by your target audience. Then, list down those long tail keywords that are non competitive. These are the most profitable keywords to target.

Make your content both search engine and reader-friendly

According to Sean Mize, “Writing useful content is the most effective way to get search engines to notice your website and the best way to attract your prospective buyers”. Here’s how you can make your content/articles both search engine and reader-friendly:

Choose your topics. Start by figuring out the topics that you can discuss. Ensure that they are relatively new and worth your readers’ while. Expert content writers will surely agree with me when I say that the best topics are always the things that your readers find interesting. I suggest that you talk about their problems and their goals. Ensure that they are related to what you sell or to your target niche so you can easily pitch in your offerings in the end.

Read Also : How Do You Write Quality Contents?

Identify the best keywords to use. Next step is to determine the most popular keywords in your niche. Always use reliable keyword suggestion tool when doing this. You will need to insert these terms/phrases in your content to optimize them. You will also need to identify the terms that are closely related to the keywords that you’re targeting. Using them will help you make your content more search engine-friendly.

Choose amazing titles. Be very creative and take all the time that you need when writing the titles for your articles. Remember, these are what your target audience will see first. If they’re not intrigued or if they don’t get excited with your titles, there is no way that they’ll open and read your articles or web content. Think of what these people will consider important and communicate that in your titles. Use powerful words and use your persuasion skills so you can improve your open rate.

Break a leg on your first paragraph. You don’t want to lose the interest of your readers too soon. You would want these people to read your content or your articles until the end. This will happen if you get started on the right foot. Make sure that your first paragraph is compelling or promising. Give your readers an idea about the kind of information that they can expect to get and make sure that you’ll be able to get them on the edge of their seats.

Offer useful information. You cannot settle with mediocre content. If you want your audience to keep on coming back to your website, you will need to give them ample reasons to do so. Earn their trust by giving them useful information and by showing off your expertise in your niche. These people will surely like you and they’ll share your articles to everyone they know if you tell them the quickest way to solve their problems and if you help them reach their life-long goals. Offer tips, techniques, and trade secrets. When applicable, share with them your stories and experiences that they can make use of when they’re making huge decisions in their lives. These people will surely appreciate you more for doing so.

Read Too : 4 Steps to Writing Content That Makes “Selling” a Breeze

Before you start tapping on your keyboard, decide right away what kind of information you’ll be sharing to your readers. What angles of your chosen topics would you like to focus on? For example, if you want to target “women’s running shoes” would you want to create a list of best running shoes or would you want to offer tips that can help your readers figure out the best shoes that will meet their needs and budget? Knowing the information to share and the specific angle of your topics right away can save you a lot of time and it can help you ensure that your articles will come out very organized.

Think of the best titles. Your titles play a crucial role in the success of your article marketing campaign. You see, if they’re not effective, your articles will most likely to be ignored by your prospective buyers. When that happens, there’s no way that you can get these people to visit your website through your resource box. Thus, it’s crucial that you make them extremely catchy. Here are some tips to consider; whenever possible make them intriguing. Ask your readers compelling questions that will get them on the edge of their seats or make use of earth-shaking statements that will pique their curiosity. If that’s not applicable, go ahead and make your titles benefit-driven and very descriptive.

Read Also : Marketing by Blogging, How to write great posts

Write your articles. Keep your readers in mind when writing your articles. Each time you’re about to discuss new information, ask yourself; “do my readers need this?” or “will my readers appreciate this?” Remember, your main goal here is to make these people happy by giving them exactly what they want. Make your articles informative, pleasurable to read, and ensure that they stand out from the crowd.

Optimize your articles. Assign a primary keyword and at least 2 secondary keywords for each article that you write. Your primary keywords should always appear on your title, article summary, and resource box. They must also appear, along with your secondary keywords, all throughout your article body. It’s best if you can insert them once for every 100 words.

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